Sales Isn’t Broken.

Your System Might Be.

HalfMax exists for one reason: to help growth-stage businesses unlock commercial potential without burning cash on premature hires.

Two men sitting on a stage with a "Workplace Leaders Summit" banner behind them, engaged in a discussion, with one man gesturing as he talks. The background is lit with pink and purple lights.

Lee founded HalfMax after over 15 yeas of experience, delivering commercial success in organisations such as Reed Elsevier, Sodexo, YouGov and Heidrick & Struggles. A battle-tested Sales Director who’s built and led multi-million-pound pipelines, trained countless of reps, and implemented systems that actually scale. HalfMax isn’t a theory - it’s a weaponised blend of experience, psychology, and tech.

We believe:

  • Sales should feel human, not robotic

  • Growth should be systemised, not improvised

  • Technology should be useful, not overwhelming

Our DNA:

  • Human-first, outcome-led sales strategy

  • Obsessed with buyer psychology

  • Champions of consistency over intensity

  • Coaches over micromanagers

  • Tech that amplifies people, not replaces them

Want a part-time Sales Director?